Search Engine Marketing
Jerusha Technologies offers results-driven Search Engine Marketing (PPC) services , including highly efficient and effective PPC strategy, PPC techniques, PPC implementation, PPC optimization and PPC maintenance. Our strategy is based on connecting you instantaneously with users who are searching for your products/services and offering in search engines. With PPC, you have to pay the search engine for sponsored placement. In order to show up when a user searches for a keyword related to your business, you need to have a relevant ad and landing page, as well as well-priced”bid” – or amount you are willing to pay for your ad to be clicked on. You only pay the search engines when a user clicks – thus only paying when a user expresses interest. We focus on driving that interest to a conversion, to impact your business’ bottom line.
Running a successful PPC campaign requires planning and management across several factors:
1. The Right Keywords:
In order to connect with users, you first have to know the implicit and explicit ways that users are searching for you. You need to understand how users are expressing their interests, thoughts, questions and needs, as they type in the search box. Words that users search on are called “keywords”, and developing a list of keywords that are highly searched on, as well as highly relevant to your business, is extremely important. At PGM, we take a deep dive into your industry, your business, your competitive position as well as your target market behavior to determine how exactly users are searching for what you have to offer, and then leverage those findings into a robust set of keywords, to ensure that you are connecting with users in the most optimal way possible.
2. The Right Ads:
Knowing when you need to appear based on keyword searches puts you in the right position to start the conversation with a user, but in order to actually connect with the user, you need to offer an “answer” to their search engine query. Accordingly, the few lines of text in your ad need to be powerful, relevant and enticing enough to get the user to click. Our team can suggest you right ads to get good traffic to your site.
3. The Right Optimization:
Search engine marketing is a “real-time” form of advertising, in that, unlike newspaper, magazine and TV ads, which do not change based on the person viewing them, search engine marketing allows ads, pricing of the ads, and the targeting of the ads, to be changed at any given moment. After brining user to the landing page of your web site, there is no use if there are no conversions. We can optimize your landing page to have good conversions.
Please mention the services you are looking for and our sales team will get in touch with you a customized proposal. We really appreciate for giving us an opportunity to serve you.